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Residential Property

Purple Frog can help you with any stage of your residential property investment, from a cosy cottage to a block of flats.

     Acquire: We’ll help you find the the right investment property for you. Don’t have time to view an opportunity? We’ll do it for you, and send you a report.

     Development: Extend or enhance your property with the help of our expert team and maximise your investment.

     Management: Have peace of mind with our full management service, you’ll be fully compliant and we’ll manage your property like it’s our own.

     Sales: When the time is right for you, we’ll help you get the right price for your property.

Book a call with one of our property experts today to see how we can help.

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Discovering the perfect investment can be a daunting task. Ensuring your hard-earned capital is invested in a property that delivers the right returns and appreciates in value over time is of utmost importance.

To make sound investment decisions, it’s crucial to have expert guidance from a trusted source.

At Purple Frog Asset Management, our Property Asset Managers dedicate their time and expertise to understanding the market and tenant preferences. We blend our extensive knowledge and experience with thorough research, ensuring that we provide you with the most reliable advice tailored to your needs.

We recognise that investment decisions are deeply personal, varying from low-risk, long-term strategies to high-risk, high-return approaches. Our team is committed to helping you determine the ideal investment path for your individual goals and financial situation.

With our property search service, we’ll assist you in finding the perfect property that aligns with your chosen investment strategy.

   We’ll help you to make the right investment decisions for your goals.

   Save time: We’ll do the viewings and find the property for you.

   Help with financing? We’ll put you in touch with the right financial advisers.


Depending on your appetite, you might be interested in a ‘turn-key’ property, which is ready for immediate use, or you may opt for a property with development potential, offering the opportunity for enhancement and increased returns.

While purchasing a property for development can yield higher profits, it also carries a certain level of risk. At Purple Frog Asset Management, we offer project management and interior design services to help you transform any property into one that tenants will find irresistible.

Our team is well-equipped to handle projects of varying scopes, whether it’s a minor makeover or a full-scale extension. We pride ourselves on our ability to complete projects on time and within budget, ensuring your investment remains profitable and attractive.

Understanding the needs and preferences of our tenants is our forte. Our team possesses the knowledge and experience to make the right adjustments to your property, ensuring it remains in high demand and caters to the ever-evolving requirements of the rental market. Trust Purple Frog Asset Management to guide you in making informed investment decisions and delivering properties that tenants will love.

     Use our experience and research to make the right improvements to your property from interior design to complete refurbishment.

     Save time: We’ll do everything for you, including regular inspections as work progresses.

     We pride ourselves on bringing projects in on time, and on budget.

     Lower the risk: We only work with experienced and reputable contractors



Our property management service enables you to feel the full reward of your property investment as well as freeing up your time. 

     Find the right tenants: Getting the wrong tenants can be catastrophic, so we follow best practice in selecting and vetting your tenants. 

We’re experts at digital marketing, so we’ll get your property the best coverage and facilitate a seamless letting process, providing a hassle-free experience for both you and your tenants.

     Staying within the law: We’ll ensure that your property is compliant with all relevant laws and regulations, including EPC, gas, electrical, and HMO licensing.

     Making sure your tenants enjoy their stay: We’ll make sure your tenants are looked after as if they were our own. We have 24/7 phone answering, and emergency maintenance provisions.

     Get your rent on time: We will collect rent throughout the tenancy and make sure your net balance is in your account by the 8th – 10th of each month along with an electronic copy of your statement.

     Not having rent arrears: We can’t guarantee that tenants won’t fall behind with their rent, but our vetting process keeps this to a minimum, and we have rigorous credit control procedures in place.

     Be in control: You can have as much or as little input as you wish with the management of your property; ordinarily we will deal with everything but if you want to deal with the maintenance of the property for example just let us know. We are happy to use any existing contractors you may have working relationships with as long as they confirm they have the relevant qualifications and insurances.

     No surprises: If you want advance warning about any expenses during the month then we can email you each time a maintenance issue is reported so that you don’t have any unexpected costs on your statement.

     Keeping your investment well maintained: We conduct routine property inspections to identify potential improvements and uncover any maintenance concerns that tenants might have overlooked. Drawing on our extensive market knowledge, we provide tailored recommendations to enhance your property, ensuring you achieve optimal returns on your investment.

     Paying a fair price for maintenance: By using a combination of in-house and external contractors, along with our considerable purchasing power, we effectively manage maintenance costs while upholding the highest standards of quality.


   Getting the valuation right:

Selling an investment property is more like selling a business than selling a home. When standard estate agents value a property, they will look at comparable properties and recent sales alone to try to assess value and they may well miss important factors which may enhance the value of a property.

HMO properties can offer potential for development or improvement to increase revenue for ingoing buyers, knowing where these potential enhancements are possible and a rounded understanding of their impact or not, significantly impacts market value.

Also key, is an on-point knowledge of changing market factors such as return on investment percentage calculations and rental capabilities. Experienced investment property agents are able to help potential buyers understand the investment opportunities.

     The right marketing:

Frustratingly, most HMO properties are advertised for sale with incomplete or no details of tenancies or income which is off putting for potential investors who need to understand in detail, the anticipated financial outcome of an investment and the required strategy for successful and profitable future letting.

A specialist agent will not only make sure the information investors need is provided, but that it’s put in front of the right people; specialist agencies like Purple Frog serve the investment market and that keeps us focused on the right detail. It also means that our marketing is pinpoint and our mailing list is 100% built from investors.

What’s more, to reach the fullest market, consideration has to be made for individuals who live a distance away from where they want to invest. This applies to the wider London and South East market as much as it does to buyers that are based abroad.

In order to effectively sell to these markets, there needs to be clarity of information, from where trust can be built. We’re particularly proud to be constantly forming good relationships with companies and individuals that find it difficult to personally view property or easily understand the investment from a distance.

     Conflict with Bank/RICS valuations:

Banks and surveyors don’t value properties the same way property investors do; they have to value a property based on what they think it would sell for if it was not an investment property; in most cases, and particularly with HMOs, the valuation provided by a bank or RICS surveyors will be lower, sometimes significantly, than the sale price agreed. This can lead to renegotiations or collapsed sales if not handled correctly.

The team at Purple Frog ensure buyers are aware for the potential for undervaluation and rather than asking for the standard proof of funds at a rate of 25%, we ask for higher or appropriately tuned proof of funds to overcome low bank valuations and to incorporate stamp duty costs.

If a buyer can’t bridge the gap between a valuation and agreed sales price, then they are no longer able to proceed with a purchase. We anticipate all of these factors to avoid wasting the time of our clients and investors.

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